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By Harsh Singhal, Quantitative Analytics Manager / Senior Vice President Head of Decision Science and Artificial Intelligence Validation, Wells Fargo & Company
How can institutions leverage AI technology to drive digital transformation and enhance customer experience?
AI tools can help institutions unlock the value in large and growing data-sets of digital foot-prints of customer journeys. This can help improve marketing targeting, customer engagement and predictive intervention to prevent and detect customer complaints. AI can power better digital assistants and chat-bots for customer support and personalization. AI can also improve fraud detection and help enable a more seamless authentication experience.