Marketing Manager
About CeFPro:
CeFPro – the Centre for Financial Professionals – is a rapidly growing media and b2b events company in the field of finance and risk management. We provide industry-leading conferences, publications, and membership services to professionals in Europe and North America. Our focus is on delivering valuable content, fostering networking opportunities, and promoting thought leadership in the financial industry.
Role Summary:
CeFPro is seeking a dynamic and experienced Marketing Manager to oversee the marketing and outreach activities for our media and events in Europe and North America. Additionally, the role entails driving strategic objectives for membership growth and engagement in our new and rapidly expanding publication and members hub. This is an exciting opportunity for an individual who thrives in combining membership, media, and events, and wishes to contribute to the success of an established company with a supportive team.
Qualifications and Skills:
· Bachelor’s degree or equivalent qualification, ideally with a CIMA or similar diploma.
· Proven experience in promoting and commercializing events through various marketing channels, including direct emails.
· A successful track record of managing and delivering marketing campaign.
· Demonstrated proficiency in utilizing diverse marketing channels, including digital platforms, for marketing, sales, and engagement purposes.
· Experience in budget management, including income and expenditure tracking, and target setting.
· Ability to work collaboratively to achieve key objectives aligned with the business strategy.
· Familiarity with marketing and communications within a digital context.
· High level of experience with website CMS platforms.
· Excellent written and oral communication skills.
· Previous experience in managing an integrated customer services function to achieve membership recruitment is desirable.
Application Information:
If you are a motivated individual with a passion for marketing, membership engagement, and event promotion, we encourage you to apply. Please submit your resume, cover letter, and any relevant portfolio materials showcasing your marketing achievements.
Note: We kindly request no agencies for this position.
CeFPro is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees.
We appreciate all applications, but only those selected for an interview will be contacted.
Ability to commute/relocate:
- Ware: reliably commute or plan to relocate before starting work (required)
To apply please contact andreas.simou@cefpro.com with your CV and cover letter.
Responsibilities:
· Develop and execute effective marketing strategies to promote CeFPro’s membership, media, and events benefits.
· Utilize various communication channels and partnerships to enhance the organization’s brand and outreach efforts.
· Support sales initiatives for events, including delegate and sponsorship acquisition.
· Drive membership recruitment and retention, ensuring member satisfaction and exploring opportunities for premium paid membership.
· Collaborate with the internal marketing team to achieve income targets and deliver high customer satisfaction.
· Review and adjust marketing and communication strategies to align with agreed-upon objectives.
· Lead and manage a team, overseeing projects, stakeholders, and the strategic direction of the membership and event marketing function.
· Create compelling content, including copywriting, proofreading, social media banners, videos, webinars, and support for the in-house designer.
· Promote CeFPro’s renowned international events, attending them onsite and assisting in their commercialization.
· Provide operational support and collaboration across CeFPro’s offerings, focusing on increasing membership and improving membership services.
· Maintain and enhance digital communications through multi-channel marketing, utilizing the existing database, members hub, social media platforms, and eNewsletters.
· Demonstrate expertise in website content management systems (CMS) and contribute to the strategic oversight of CeFPro’s online presence.
Experience:
- Marketing management: 4 years (required)